Depending on the brand strategy, design language and product focus, photographs play an important role in packaging. As the focus of a design, the illustration attracts your attention and therefore must satisfy the most multi-faceted demands. In addition to depicting the product, they represent the brand and create an emotional link with the consumer. They must work in a targeted way based on certain key appeals, without forfeiting naturalness and authenticity.
Our photographers specialise in lighting products in such a way that they become an eye-catcher on packaging. They have extensive experience in the consumer goods sector as well as in an industrial context. A close exchange with designers and art workers is centrally important here, as ultimately the perfect interplay of all design elements ensure the success of a package.